Platinum Miles Up Terms

Definitions

“Accelerated Miles Up” means the Miles Up earned by the Customer on certain Accelerated Spend Categories.

“Accelerated Spend Categories “means the merchant category codes that get accelerated miles that are also detailed in the Miles Up table. The list of Spend Categories eligible for accelerated Miles Up is at the sole discretion of Deem. They may be increased, decreased or modified as determined from time to time by Deem.

“Deem Miles Up Program” refers to the loyalty program applicable to Deem Titanium Miles Up Credit Cards, Deem Platinum Miles Up Credit Cards and Deem World Miles Up Credit Cards under which Customer earns Miles Up based on his spend.

“Earn Rate” means the rate at which Miles will accrue to the Customer for every retail transaction as detailed in the Miles table. Deem reserves the right to change the earn rate applicable at its own discretion.

“MCC” means a merchant category code defined by MasterCard/Visa to classify transactions. The categorisation of an MCC is done at the sole discretion of MasterCard/Visa in accordance with their respective policies and Deem has no responsibility or say in the same.

“Retail Transactions” means purchases made on the Deem Credit Card by the card member that excludes cash advances, quasi cash transactions, any refunds, any bank charge reversals, Balance Transfer transactions, utility bills, Credit Card payments or any other transaction as determined by the bank from time to time.

“Rewards Partners” means the independent third party designated on Deem’s reward portal to provide Deem Credit Card Customers with Rewards.

“Rewards” means specified goods and/or services provided by Deem or any Rewards Partner in exchange for Miles Up in accordance with the Miles Up terms and conditions.

 “Spend categories” means a group of MCC, single or multiple. The list of Spend Categories is at the sole discretion of Deem and final and binding to the program. They may be increased, decreased or modified as determined from time to time by Deem.

“Sum of Cycle” means the total sum of all purchases done and posted on the Credit Card during a particular Credit Card statement period

“Miles Up” is the reward currency in terms of travel miles for Deem Miles Up Program.

Program

The Platinum Miles Up program is only available on Deem Platinum Miles Up Credit Cards.

The Earn Rate for Retail Transactions are as defined in the Miles Up table below:

(*) Payments towards utility bills, fuel, transport and government services are excluded from Miles Up accrual 

The list of MCC’s that are included in the Miles Up program is at the sole discretion of Deem.

Accelerated Miles Up for the Accelerated Spend Categories apply irrespective whether the transaction was completed in the UAE or overseas

Miles Up are earned for all shopping including online shopping that cover department stores, ready-to-wear apparel, sportswear, footwear, handbags, accessories, cosmetics & perfumes.

All Retail Transactions done and posted that are eligible for Miles Up including Accelerated Miles Up earned up to the billing cycle will be summed up and the Earn Rate as per the Platinum Miles Up Table will be applied.

The descriptions of the Spend Categories provided in table are illustrative and not comprehensive. Only Retail Transactions made under specific MCCs will be eligible under the Miles Up program.

Deem, Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if any merchant has different MCC to the one categorised by MasterCard/Visa. All Miles Up earned by the Customer will accumulate on Deem rewards portal. 

Eligibility and Earning

Participation to the Platinum Miles Up program is automatic, provided that the Platinum Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payment).

Deem will update your account balance including Miles Up collected and spent and you can view your Miles Up balance on the monthly Credit Card statement.

Transactions on supplementary Credit Card and virtual cards will also earn Miles Up and will accrue to the account of the primary Cardholder.

The Deem Miles Up program applies to Retail Transactions only.

The amount of Accelerated Miles Up earned will reflect as “Accelerated Miles Up” on the Deem rewards portal.

The amount of Miles Up earned on all Other Retail Transactions will reflect as “Regular Miles Up” on the Deem rewards portal.

There is no minimum spend required to earn Miles Up on the Platinum Miles Up Credit Card.

The maximum Miles Up that the Customer can earn per billing cycle for all retail spend as per the Platinum Miles Up table is 100,000 Miles Up.

Deem reserves the right at any time, without prior notice, including but not limited to the happening of any of the following events:

a. Failure to comply with these terms and conditions.

b. Supplying false or misleading information to us or our partners.

c. Abuse of any membership privileges.

d. Death or bankruptcy of the primary Cardholder.

to add and/or change the terms and conditions of the Deem Miles Up program including, changing the number of Miles Up earned for spending, or the number of Miles Up required to redeem Rewards, impose caps and/or fees on earning and/or redeeming Miles Up, or cancel Rewards without prior notice to the Customer.

Miles Up have no monetary value and cannot be sold, transferred or otherwise dealt with except in accordance with these terms and conditions.

Deem will not be held liable for any loss, theft, damage or unauthorised use of Miles Up.

All exclusions and limitations of liability in these terms and conditions apply for our security and the benefit of all partners and reward providers.

Partners and reward providers do not have any authority, expressed or implied, to make any representation or warranty on our behalf.

Each Customer’s Deem Miles Up Account will be credited daily and can be viewed monthly on the card statement based on the retail purchases until the statement date of the Deem Credit Card of the Customer. Deem Miles Up will accrue at the Earn Rate. Deem may change the rates of accrual in its sole discretion without prior notice. Any such changes will be updated on the Website. The Customer is solely responsible for checking the Website at frequent intervals to keep abreast of any changes to the Deem Miles Up program Terms and Conditions.

Bonus Miles Up and spend bonus Miles Up will be awarded to the Customer upon the occurrence of the following conditions: (i) Upon payment of the annual fees in full once it is billed on or before the due date as per the statement; and (ii) Customer achieves a minimum spend as specified in the welcome pack over a period of 60 (sixty) days following the date of the card account approval. The Customer shall forfeit the entire acquisition bonus Miles Up and/or spend bonus Rewards in the event any of the conditions specified in this paragraph are not met in time. The acquisition bonus Miles Up and the spend bonus Rewards will appear in the Customer’s Miles Up account in the following month.

Bonus Miles Up will be awarded to a Customer from time to time on account of select promotions and special offers which will be communicated to the Customer in the manner determined by Deem. Bonus Miles Up will be calculated on the basis of Retail Transactions billed to the Card Account for the relevant promotion period and are subject to the terms and conditions of the promotion. 

Redemption

Primary Cardholders can request to redeem their Miles Up through Deem mobile app or online portal

All reward redemption options offered by Deem, Deem’s reward partners are available on www.Deemrewards.io

The value of Miles Up earned is 100 Deem Miles Up = 1 AED

Deem may at its sole discretion and without prior notice amend the redemption value of Miles Up.

In order to be eligible to redeem Miles Up for Rewards, there must be sufficient Miles Up in the Customer’s Rewards account to cover the entire redemption value of the elected Reward(s). If the amount of the Miles Up is not sufficient to cover the entire redemption value of the Reward(s), the Customer may make the purchase using their Deem Credit Card for the deficit amount.

The Customer must have 10,000 Miles Up to be able to redeem their Miles Up for Rewards on the Rewards portal.

Customers have the option of redeeming their Miles Up against flights or hotel bookings, buying electronics or against gift vouchers listed on the Deem rewards online portal. Goods/services cannot be exchanged for cash (in part or in full).

All online gift vouchers are available on a best-effort basis through third party merchant establishments who are independent contractors and are neither agents nor employees of Deem. Deem does not accept responsibility for the quality of goods or services provided by the merchant establishments participating in the Miles Up Program. Deem neither offers, nor endorses, nor guarantees any of the goods, services, information or recommendations provided by third party merchant establishments to the Customer and makes no warranties and assumes no liability with respect to the products and services provided by third party merchant establishments. Deem shall not be held responsible in any way for the quality, suitability, fitness, and delays in the provision of the gift vouchers by the third party merchant establishments nor can Deem guarantee the exchange of any of these.

All disputes in this regard shall be taken up directly by the Customer with the participating establishment.

Goods, services or gift vouchers to be utilised within the validity period only. Revalidation of these will not be possible.

The use of goods, services or gift voucher is subject to the terms and conditions stated therein. Goods, services and gift voucher can only be redeemed once unless otherwise specified.

Redemption of goods, services or gift vouchers is subject to availability.

For any change in gift vouchers, products or travel bookings the customer must reach out to the respective third party merchant and Deem shall not be liable for any such change requests

Provided that the card account is in good standing and that there is sufficient Miles Up in the Customer’s Rewards account, a Customer may select to redeem one or more of the Rewards, via such redemption channels available to the Customer. In the event that the Customer’s Credit Card account is no longer in good standing. Then Deem retains the right to suspend the Customer’s Miles Up program.

Expiry

Currently, we do not have an expiry date for the Miles Up points

In the event of a voluntary closure of the Credit Card by the primary Cardholder, the Customer must redeem all accumulated Miles Up before closure or the accumulated balance of reward points will expire.

In the event of card cancellation or if the card is blocked, written off, suspended for any other reason, all accumulated Miles Up will stand forfeited.

Deem has the right to increase or decrease the term of expiry of the Miles Up at its sole discretion.

Generic

Miles Up accrued on the Miles Up Rewards program cannot be transferred, exchanged or bartered for any other Rewards offered by Deem independently or under any other loyalty program.

Miles Up accrued is redeemable at the discretion of Deem.

Any abuse or fraud relating to the earning and redemption of Miles Up in the program may result in the cancellation and forfeiture of the Miles Up and may also result in card termination.

Deem reserves the right to suspend, cancel, modify or substitute the Miles Up program, conditions or the method in which the computation of the Miles Up is done or the Miles Up terms and conditions at any time without prior notice to the Customer.

Deem’s decision on the computation, redemption, cancellation, forfeiture, credit or debit of Miles Up will be final, conclusive and binding on the Customer and will not be liable to be disputed or questioned.

Deem may impose fees on the program or change the conditions of the program at its sole discretion from time to time.

Spend categories that get included in this program are at the sole discretion of Deem. Spend categories may be increased, decreased or modified as determined from time to time by Deem.

All Miles Up accrued, redeemed and expired will be available on the Rewards portal of the Customer.

Any Miles Up redemption requests are subject to approval and subject to availability of the requested Reward at the time of placing the redemption order, and are subject to the program Terms and Conditions and the terms and conditions of the Miles Up reward partners.

All Reward redemption goods/services are made available on a best-effort basis. Gift voucher partners, travel partners and electronics partners supplying goods and services under Deem Miles Up program are independent contractors and are neither agents nor employees of Deem. Deem neither offers, endorses, nor guarantees any of the goods, services, information or recommendations provided by third parties to Customers, and therefore makes no warranties and assumes no liability with respect to the products and services provided by Deem’s reward partners. Deem shall not be held responsible in any way for the quality, suitability, fitness, and delays in the provision of the Rewards by the reward partners. 

Deem may provide reward redemption choices of vouchers, good or services issued by participating merchants (Merchants) from time to time at its sole discretion. Deem will not be liable to replace vouchers, goods or services that are lost or destroyed, neither will Deem exchange vouchers, goods or services for any reason whatsoever.

The use of a voucher shall constitute a purchase of goods or services by the person using the voucher from the Merchant supplying such goods or services, and Deem assumes no liability or responsibility whatsoever for the acts or default of the Merchant (including the failure of the Merchant to honour any Voucher) or in respect of the availability and or any defect or deficiency in the goods or services for which any Voucher is redeemed. Deem is not an agent of the Merchant. Any disputes about quality or performance should be resolved directly with the Merchant.

Deem Finance LLC (“Deem”) neither underwrites insurance policies nor is responsible for rejected applications or claims by the Insurance Provider and acts only as a distributor to the Products (Deem Double Secure issued by preferred Insurance Providers) without warranties of any kind either expressed or implied by Deem. Terms and Conditions of the Insurance Provider shall apply on the Products. Deem shall not be liable for any loss or damage arising directly or indirectly to Deem customers in relation to the Products. Deem has the right to change the Insurance Provider at its sole discretion.

Valtrans Valet Parking Services

Deem Platinum Credit Card holders are entitled to avail 4 complimentary standard valet parking services each month by presenting their Deem Credit Card in the below locations:

Utilization of standard valet parking service for Platinum and World cardholder is subject to a minimum monthly cumulative Spend of AED 3,000 and AED 6,000 respectively, in the previous billing cycle.

Any Additional valet parking usage (more than 4 and 6 parking services per month, for Platinum and World cardholders respectively) will be a paid service based on Valtrans Standard Valet parking service fee table below.

This will also apply in the event that the customer does not meet the minimum spend criteria.

The above rates are only for standard valet parking services.

This offer is valid only on Standard valet parking services and is not applicable on VIP services. If VIP services are availed by the customer, usage of one VIP service will be equivalent to 2 standard valet parking services.

The complementary valet parking services at Airports is available only for Deem World card holders. The same is valid only for the first hour of the parking (at Airports) and any subsequent hour(s) of parking is chargeable to cardholder.

In the event that the customer does not meet the minimum spend criteria or exceeds the stipulated complimentary visits, any such charges will be billed on the Deem Credit Card based on the table above.

Payment Hierarchy

When you make a payment we shall apply it to the amounts outstanding on your Credit Card in the following order of priority:

First for all billed transactions followed by unbilled in case of any excess payment made.

Supplementary Card

Supplementary card applicant must be 18+ years of Age. Supplementary card applicant must be directly related to the Primary cardholder (Spouse/ Parents/Children/Siblings)

Upon request by The “Principal Cardholder”, Deem at its sole discretion and determination may agree to issue a “Supplementary Card” and charge fees for such issuance. The “Principal Cardholder” shall be fully responsible and liable for payment of the value of The “Card Transactions” made by The “Supplementary Card”.

No separate credit limit will be assigned to the Supplementary card(s). The “Credit Limit” assigned to The “Principal Cardholder” shall be inclusive of The “Credit Limit” assigned to The “Supplementary Cardholder”.

All limits on cashback/ offers applicable on the primary card account will be for the combined usage of Primary and Supplementary card(s)

The validity of the “Supplementary Card” shall at all times be dependent on the validity of The “Principal Card”. If The “Principal Card” is terminated or cancelled, The “Supplementary Card” shall automatically be terminated and cancelled, but not vice versa.

All the product specific T&Cs will remain same for both Primary and Supplementary card(s)

All terms and conditions stated hereunder in this Agreement and Deem General Terms and Conditions are fully binding on and applicable to The “Supplementary Cardholder” who will be severally and jointly liable with the “Principal Cardholder.