Who we are

About Deem

Deem is a financial services provider regulated by the Central Bank of UAE and is part of the UAE based conglomerate, Gargash Group. Deem has attracted a broad customer base in the UAE through its range of innovative cash up and loyalty driven cards. Deem provides a full-function product range, including a range of unsecured loan and credit cards to individual, and corporate deposits to companies.

About Gargash Group

Established in 1918, Gargash Group is one of the UAE’s leading business enterprises. The group comprises a family of internationally renowned brands operating across four verticals: automotive, real estate, financial services and F&B. It is recognized for its global expertise and deep understanding of local markets, which has enabled them to deliver integrated, innovative and competitive services.

The group has introduced leading global automotive brands into the UAE, including Mercedes-Benz, Alfa Romeo, GAC MOTOR, SIXT Rent Car, SIXT Leasing & SIXT Limousine. Since 1998, Gargash Group’s financial services arm,
Daman Investments, has provided advisory, asset management, brokerage, and wealth management services in the UAE.

Our Shareholder

Our Shareholder

The Gargash Group

Since 1918, the Gargash Group of Companies has established itself as a leading business enterprise in the UAE with a portfolio diversifying into automotive, real estate,. Read more
Board of Directors


Shehab M. Gargash

Shehab Gargash is a member of Dubai’s Gargash family, one of the leading business families in the UAE. The family has been actively involved in. Read more

Board Director

Hussain Al Qemzi

Hussain Ahmad Dhaen Al Qemzi is a highly respected business leader with over 40 years in the UAE’s financial and banking sector.

Board Director

Ahmed Khizer Khan

Mr. Ahmed Khizer Khan is the CEO of Daman Investments. Mr. Khan started his career with PWC and Citibank; spending his formative years in USA,. Read more

Board Director

Gaurav Dhar

Gaurav Dhar is the CEO of the Payments Solution Provider Marshal in Dubai Gaurav has been working at Marshal for over 19 years now He strives to. Read more

Independent Board Director

H.E. Dr. Mohammad Salim Al Olama

H.E. Dr. Mohammad Al Olama currently serves as the Chairman of the Board of Directors of Emirates Health Services. In addition to that, and since. Read more
Contact Us

For any questions, queries or any complaints

Write to us at customercare@deem.io or call us at 600 525550