Celebrating 50 years of UAE! Limited Edition World Cash Up.

This credit card is being launched to celebrate UAE's incredible journey over the last 50 years and for the transformative change that will occur in the next 50 years.

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10% cashback. Platinum Credit Card

It’s simple: when you shop at a department store just use the Platinum card and earn up to 10% Cash Up points, also earn up to 5% Cash Up points when you shop online. Also earn 1% Cash Up on all other spends.

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3% cashback. Titanium Credit Card

That's right. Earn up to 3% unlimited Cash Up points while you stock up groceries and make utility bill payments. Also earn 0.5% Cash Up on all other spends.

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Earn Up points that never expire

Whether you choose to shop or eat or buy groceries, our credit cards let you earn Up points faster where it matters.

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You can count on us

For small wishes to big dreams, you can count on us for loans that won't burden you with heavy monthly instalments.

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Choose one of two great rewards programs - Cash Up or Miles Up by Deem

Cash Up cards

Up your spending game with Cash Up which you can redeem on purchases, vouchers and more.

Miles Up cards

Take travel to the next level with Miles Up which you can exchange for air tickets and hotel stays among other rewards.

Low monthly instalments. More peace of mind

Our personal loans are easy to apply for and repay in instalments that are easy on the pocket.

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Hi, my name is
Ahmed

and I need a

We are courageous

We're not afraid of trying new things. If we see something that’ll make your financial journey better, we say ‘challenge accepted’.

We are hands-on

If full support is what you’re expecting, you got it. So relax when you choose any of our financial services.

We are accessible

When we say, we’re on this journey with you, we mean it, we are available to you 24/7.

We keep it simple

We believe in keeping it simple. When you understand the language we speak, you can easily take charge of your finances with confidence.