UAE's First Financial Wellness Index

This initiative aims to provide a comprehensive assessment of financial well-being by evaluating five key wellness pillars through a study of 1,000 adults across the UAE. The primary objective is to gain insights into the financial health of individuals in the region, with the goal of fostering positive financial behavior and increasing awareness.

Deem Pulse Wave 1 Score

A score of 53 reflects that consumers in the UAE are generally managing their finances, but face challenges.

Download the Deem Pulse Wellness Wave 1 2024 report

5 Pillars & 15 Indicators

Financial Stability
Spending Habits
Financial Confidence
Financial Stress
Financial Literacy
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