Travel Today, Indulge Tomorrow, or Enter the Draw! Switch Your Rewards, Your Way.

- Unlock up to 100,000 accelerated Joy Points every month with the freedom to switch between Travel and Lifestyle rewards.

OR

- Feeling lucky? Switch to the grand prize of AED 250,000 Draw every six months!

Switch

From WIN to JOY — Travel to Lifestyle. Choose. Switch. Enjoy.

Swipe

Swipe and Spend where it matters between Lifestyle and Travel Anytime.

Earn

Spend and Earn Up to 100,000 accelerated Joy Points with your Deem Card.

Redeem

Explore your card benefits, track your points and redeem your rewards, your way via the Deem Mobile App.

Other benefits
VOX Cinemas

Buy 1 Get 1 movie ticket offer at VOX Cinemas is now available for all Deem Mastercard holders. Click here to know more.

Talabat

Enjoy 20% off grocery or food orders (capped at AED 14) up to twice a month with your Deem Mastercard on the Talabat app. Click here to know more.

1.5x on local spends made in AED currency

Swipe with a smile knowing that every purchase is rewarding. Use your card anywhere in the UAE and earn 1.5x Miles Up when you spend. You can earn up to 200,000 Miles Up every month across all spend categories.

Complimentary Valtrans valet parking service

With Valtrans, you can be sure that your arrival at the city's international airports, malls and hotspots will be smooth. Enjoy 6 complimentary valet parking services every month. Click here for terms.

Supplementary Credit Cards

Extend the suite of Deem benefits and privileges to your loved ones with Deem Supplementary Cards. Avail multiple supplementary cards at no cost. To apply just call our customer care. Click here to know more. Click here for terms.

Discounts on Cleartrip

Enjoy savings when you explore breathtaking destinations around the world. Get discounts on roundtrips, international airfare and hotel reservations with Cleartrip. Visit here to generate promo code.

The airport advantage

It's the perfect start to your journey. Step into 1000+ lounges around the world and relax before your flight with special access. Click here to know more.

Hertz Gold Plus membership

Get ahead of the rental line at airports, free one-car-class upgrades and more with your complimentary Hertz Gold Plus Rewards® Five Star membership. Click here to learn more.

Up to 25% off on Avis car rentals, worldwide

When you're looking for a car rental, you can turn to Avis and enjoy a 25% discount across Europe, the Middle East, Africa, Asia, the United States, and Canada. It's one of the most established car rental brands in the world. Click here to learn more.

Travel Inconvenience insurance

Travel Inconvenience Insurance for you and your family members (visiting parents and children). Click here to know more.

Free 2-year premium MyUS

If you love online shopping, this is a great service for you. It lets you shop from 1000,000+ U.S. retailers and delivers the items to your doorstep at affordable shipping rates. Click here to know more.

10% off your car rental

Find the best rental prices on luxury, economy and family rental cars with FREE amendments in many locations worldwide. Click here to know more.

Up to 10% back on hotel bookings

Big savings on hotels in 120000 destinations worldwide. Browse hotel reviews and find the best guaranteed price on hotels for all budgets at booking.com. Click here to know more.

Travel medical insurance

Travel Medical Insurance for you and your family members (visiting parents and children). Click here to know more.

Travel Insurance letter

Generate a travel insurance letter seamlessly and instantaneously for you and your family members (visiting parents and children) visa application needs. Click here to know more.

You won't have to squint to read our Terms and Conditions.
I am a Miles Up customer and I have my Miles up points accumulated, what will happen to my point after the go live of the Joy Program?

Effective 1st of May 2025, all Miles Up points will be converted to Joy Points. Customers will be able to see their Joy points on the Deem Mobile App. They will be auto enrolled to the Joy Points Program under the Travel Category. If they wish to switch, they can login to the Mobile App and switch their category in the BENEFITS section.

What is Deem’s New Loyalty Program?

Deem Finance Joy-Win Credit Card Program allows cardholders to earn guaranteed Rewards on lifestyle and travel spends or get an entry into the draw of AED 250,000 with a spend of AED 100.

WIN Program: customer gets entries in the draw of AED 250,000 every 6 months.

JOY Program: customer can earn up to 100,000 Joy Points that can be redeemed as a payment to the card outstanding, or used for multiple options like Miles transfers, gift vouchers, instant purchases, flights, hotels & much more.

How can I select the Joy or WIN Program for my credit card?

Cardholders can log in to the Deem Mobile App and select the program they prefer (Joy or WIN) and accordingly they will be enrolled for the program for the calendar month. The selection is allowed up to a maximum of 2 times in the month.

What are the benefits of the WIN Program?

The WIN Program allows customers to earn entries into a biannual AED 250,000 prize draw.

For every AED 100 spent on retail purchases, one entry is awarded. Additional entries are earned for every subsequent AED 100 spent — the more you spend, the better your chances to win.

wish to apply?
Hi, my name is
Joe

and I need a
World Miles Up card
My name is e.g. John
and I'd need a World Miles Up card