Travel Today, Indulge Tomorrow, or Enter the Draw! Switch Your Rewards, Your Way.
- Unlock up to 100,000 accelerated Joy Points every month with the freedom to switch between Travel and Lifestyle rewards.
OR
- Feeling lucky? Switch to the grand prize of AED 250,000 Draw every six months!
From WIN to JOY — Travel to Lifestyle. Choose. Switch. Enjoy.
Swipe and Spend where it matters between Lifestyle and Travel Anytime.
Spend and Earn Up to 50,000 accelerated Joy Points with your Deem Card.
Explore your card benefits, track your points and redeem your rewards, your way via the Deem Mobile App.
Your Rewards. Your Way.
- Free for life
- JOY – Earn up to 50,000 guaranteed rewards on lifestyle and travel spends
- OR Unlock an entry to win AED 250,000 with every AED 100 spent
- Access to 25+ airport lounges in the Middle East and the Levant
- Up to 30% discount with Cleartrip
- Up to 30% on Lingokids
- 10% off your car rental with rentalcars.com
- Up to 10% back on hotel bookings at booking.com
- Complimentary valet parking service
- 10% off on selected luxury fashion with Farfetch
- Free 2-year premium MyUS membership
- Deem Double Secure
- Purchase Protection
Platinum Miles Up card
- JOY – Earn up to 50,000 guaranteed rewards on lifestyle and travel spends
- OR Unlock an entry to win AED 250,000 with every AED 100 spent
- Access to 1,000+ airport lounges around the world
- 10% discount on Cleartrip
- Up to 25% on Avis car rentals worldwide
- Complimentary Valtrans valet parking service
- 10% off on selected luxury fashion with Farfetch
- Free 2-year premium MyUS membership
- Exclusive benefits with Lushescapes
- Travel Inconvenience Insurance and Travel Medical Insurance
World Miles Up card
- I am a Miles Up customer and I have my Miles up points accumulated, what will happen to my point after the go live of the Joy Program?
Effective 1st of May 2025, all Miles Up points will be converted to Joy Points. Customers will be able to see their Joy points on the Deem Mobile App. They will be auto enrolled to the Joy Points Program under the Travel Category. If they wish to switch, they can login to the Mobile App and switch their category in the BENEFITS section.
- What is Deem’s New Loyalty Program?
Deem Finance Joy-Win Credit Card Program allows cardholders to earn guaranteed Rewards on lifestyle and travel spends or get an entry into the draw of AED 250,000 with a spend of AED 100.
WIN Program: customer gets entries in the draw of AED 250,000 every 6 months.
JOY Program: customer can earn up to 100,000 Joy Points that can be redeemed as a payment to the card outstanding, or used for multiple options like Miles transfers, gift vouchers, instant purchases, flights, hotels & much more.
- How can I select the Joy or WIN Program for my credit card?
Cardholders can log in to the Deem Mobile App and select the program they prefer (Joy or WIN) and accordingly they will be enrolled for the program for the calendar month. The selection is allowed up to a maximum of 2 times in the month.
- What are the benefits of the WIN Program?
The WIN Program allows customers to earn entries into a biannual AED 250,000 prize draw.
For every AED 100 spent on retail purchases, one entry is awarded. Additional entries are earned for every subsequent AED 100 spent — the more you spend, the better your chances to win.
Ahmed
and I need a
Miles Up card