Terms and conditions

Click here for Deem general terms and conditions.

Scroll down for product specific terms and conditions and Deem privacy policy.

Cash Up definitions:

“Accelerated Cash Up” means Cash Up earned on the Titanium, Platinum and World Credit Card based on pre-defined accelerated spend categories.

“Accelerated Spend Categories” means merchant category codes that provide Accelerated Cash Up as set out in the Cash Up table. The lists of spend categories eligible for Accelerated Cash Up is at the sole discretion of Deem.

“Customer” means a Deem customer holding a valid and activated Deem credit card.

“Cardholder” includes a Deem primary credit card customer and a supplementary credit card customer.

“Cash Up Program” refers to the loyalty program applicable to Deem Titanium Cash Up Credit Cards, Deem Platinum Cash Up Credit Cards and Deem World Cash Up Credit Cards under which Customer earns Cash Up based on his spend.

“Cash Up” means Cash Up currency earned on the Credit Card. All Cash Up earned is maintained in the form of Cash Up. The conversion of Cash Up to AED is: 1 Cash Up = 1 AED

“Cash Up Table” means a table that details the applicable spend tiers and the Cash Up rate specifically designed for a Titanium Credit Card, Platinum Credit Card and a World Credit Card.

“MCC” means a merchant category code defined by Mastercard/Visa to classify transactions. The categorisation of an MCC is done at the sole discretion of Mastercard/Visa in accordance with their respective policies and Deem has no responsibility or say in the same.

“Retail Transactions” means purchases made on the Deem Credit Card by the Customer that excludes cash advances, quasi cash transactions, any refunds, any bank charge reversals, balance transfer transactions, credit card payments or any other transaction as determined by Deem from time to time.

“Spend Categories” means a group of MCCs, single or multiple. The list of Spend categories is at the sole discretion of Deem.

“Sum of Cycle” means the total sum of all purchases done and posted on the credit card during a particular credit card statement period.


Miles Up definitions:

“Accelerated Miles Up” means the Miles Up earned by the Customer on certain Accelerated Spend Categories.

“Accelerated Spend Categories“ means the merchant category codes that get accelerated miles that are also detailed in the Miles Up table. The list of Spend Categories eligible for accelerated Miles Up is at the sole discretion of Deem. They may be increased, decreased or modified as determined from time to time by Deem.

“Deem Miles Up Program” refers to the loyalty program applicable to Deem Titanium Miles Up Credit Cards, Deem Platinum Miles Up Credit Cards and Deem World Miles Up Credit Cards under which Customer earns Miles Up based on his spend.

“Earn Rate” means the rate at which Miles will accrue to the Customer for every retail transaction as detailed in the Miles table. Deem reserves the right to change the earn rate applicable at its own discretion.

“MCC” means a merchant category code defined by MasterCard/Visa to classify transactions. The categorisation of an MCC is done at the sole discretion of MasterCard/Visa in accordance with their respective policies and Deem has no responsibility or say in the same.

“Retail Transactions” means purchases made on the Deem Credit Card by the card member that excludes cash advances, quasi cash transactions, any refunds, any bank charge reversals, Balance Transfer transactions, utility bills, credit card payments or any other transaction as determined by the bank from time to time.

“Rewards Partners” means the independent third party designated on Deem’s reward portal to provide Deem credit card Customers with Rewards.

“Rewards” means specified goods and/or services provided by Deem or any Rewards Partner in exchange for Miles Up in accordance with the Miles Up terms and conditions.

“Spend categories” means a group of MCC, single or multiple. The list of Spend Categories is at the sole discretion of Deem and final and binding to the program. They may be increased, decreased or modified as determined from time to time by Deem.

“Sum of Cycle” means the total sum of all purchases done and posted on the credit card during a particular credit card statement period

“ Miles Up” is the reward currency in terms of travel miles for Deem Miles Up Program.

Titanium Cash Up proposition:

The Titanium Cash Up campaign offer is available on Deem Titanium Credit Cards for the campaign period

Cash Up is earned on Retail Transactions as defined in the campaign Titanium Cash Up table below

Table#1

The list of Merchant Category Codes MCCs that are included in the program are at the sole discretion of Deem.

Cash Up on the Accelerated Spend Categories is calculated per transaction made and hence each purchase will start earning Cash Up based on:

a.The Accelerated Spend Category it belongs to

b.Per Transaction value

The above two factors will decide the spend tier that the purchase falls under and the applicable Cash Up rate.

Cash Up rates for Accelerated Spend Categories apply irrespective of whether the transaction in undertaken in the UAE or Overseas.

Participation in the Titanium Cash Up campaign is automatic, provided that the Titanium Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payments).

Transactions on supplementary credit cards will also earn Cash Up and this Cash Up will accrue to the account of the primary credit cardholder.

The maximum Cash Up that the Customer can earn on the Titanium Cash Up Credit Card for Movies is 60 Cash Up points per billing cycle for the period of the campaign

Deem,and Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if any merchant has different MCC to the one categorised by MasterCard/Visa.

All other redemption and generic terms and conditions to Cash Up points continue to apply.

The Cash Up rewards earning will roll back to the original earning grid after the campaign period.

The Titanium Cash Up campaign is valid for spends made in 3 billing cycles between 1st March 2020 and 29th June 2020

Table #2

*These cycles are eligible for 3% accelerated cashback on Online shopping on Deem Titanium Cash Up Credit Cards.

** These cycles are eligible for 6% accelerated cashback on Online shopping on Deem Titanium Cash Up Credit Cards.

All transactions made and posted in the billing cycle will earn the campaign rewards.

After the campaign period (as mentioned in table #2), you can earn Cash Up on Deem Titanium Cash Up card on all retail transactions based on the below spend categories.

Titanium Cash Up Table- After Campaign period

Table#3

The list of MCCs that are included in the program are at the sole discretion of Deem.

Retail Transactions at department stores or at supermarkets within department stores are not eligible for accelerated Cash Up, unless stores have specifically used the supermarket merchant category codes.

Cash Up on the Accelerated Spend Categories is calculated per transaction made and hence each purchase will start earning Cash Up based on:

a. The Accelerated Spend Category it belongs to

b. Per Transaction value

The above two factors will decide the spend tier that the purchase falls under and the applicable Cash Up rate.

The descriptions of the Spends Categories provided in the table are illustrative and not comprehensive. Only Retail Transactions made under specific MCCs will be eligible under the Cash Up program.

Cash Up rates for Accelerated Spend Categories apply irrespective if the transaction in done in the UAE or overseas.

Deem, Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if a merchant has a different MCC to the one categorised by MasterCard/Visa.

All “Other Retail Purchases” done and posted up to the billing cycle and reflecting on the credit card statement will be summed and the applicable Cash Up rate will be applied as per the Titanium Cash Up table.

All Cash Up earned by the Customer will accumulate as Cash Up on the primary Cardholder’s account.

The offer for the complimentary access to the airport lounges, Careem discounts, Avis discounts and Buy 1 Get 1 are being made available through MasterCard for Deem Titanium Credit Card holders and is subject to both MasterCard and Deem's terms and conditions which are subject to change from time to time. Click Here for detailed Mastercard terms and conditions.


Platinum Cash Up proposition

The Platinum Cash Up campaign offer is available on Deem Platinum Credit Cards for the campaign period

Cash Up is earned on Retail Transactions as defined in the campaign Platinum Cash Up table below

Table#4

Cash Up Earn Rate is 0.50% for the Sum of Cycle spends on Fuel, Transport, Utility Bills, Government Services and related Merchant Category Codes MCCs.

The list of MCCs that are included in the program are at the sole discretion of Deem.

Cash Up on the Accelerated Spend Categories is calculated per billing cycle and hence each purchase will start earning Cash Up based on the Accelerated Spend Category it belongs to the above two factors will decide the spend tier that the purchase falls under and the applicable Cash Up rate.

Cash Up rates for Accelerated Spend Categories apply irrespective of whether the transaction in undertaken in the UAE or Overseas participation in the Platinum Cash Up campaign is automatic, provided that the Platinum Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payments).

Participation in the Platinum Cash Up Ramadan campaign is automatic, provided that the Platinum Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payments).

Transactions on supplementary credit cards will also earn Cash Up and this Cash Up will accrue to the account of the primary credit cardholder.

The maximum Cash Up that the Customer can earn on the Platinum Cash Up Credit Card for Movies is 100 Cash Up points per billing cycle for the period of the campaign.

The descriptions of the Spend Categories provided in the table are illustrative and not comprehensive. Only Retail transactions made under specific MCCs will be eligible under the Cash Up program.

Deem ,and Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if any merchant has different MCC to the one categorised by MasterCard/Visa. All other redemption and generic terms and conditions to Cash Up points continue apply.

All other redemption and generic terms and conditions to Cash Up points continue apply.

The Cash Up rewards earning will roll back to the original earning grid after the campaign period.

The Platinum Cash Up campaign is valid for spends made in 3 billing cycles between 1st March 2020 and 29th June 2020.

Table#5

* These cycles are eligible for 5% accelerated cashback on Dining spends on Deem Platinum Cash Up Credit Cards.

**These cycles are eligible for 10% accelerated cashback on Dining spends on Deem Platinum Cash Up Credit Cards.

All transactions made and posted in the billing cycle will earn the campaign rewards.

After the campaign period (as mentioned in table#5), you can earn Cash Up Deem Platinum Cash Up card on all retail transactions based on the below spend categories

Platinum Cash Up Table- After Campaign

Table#6

Cash Up Earn Rate is 0.50% for the Sum of Cycle spends on Fuel, Transport, Utility Bills, Government Services and related MCCs.

Cash Up rates for Accelerated Spend Categories apply irrespective of whether the transaction in undertaken in the UAE or Overseas.

The list of MCCs that are included in the Cash Up program is at the sole discretion of Deem.

Cash Up is earned for all shopping including online shopping at Department Stores on Ready-to-wear Apparel, Sportswear, Footwear, Handbags, Accessories, Cosmetics & Perfumes.

The descriptions of the Spend Categories provided in the table are illustrative and not comprehensive. Only Retail transactions made under specific MCCs will be eligible under the Cash Up program.

Deem, Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if any merchant has different MCC to the one categorised by MasterCard/Visa.

All Cash Up earned by the Customer will accumulate as Cash Up on the primary Cardholder’s account.

The offer for the complimentary access to the airport lounges, Careem discounts, Avis discounts, Cleartrip discounts, purchase protection and Buy 1 Get 1 benefits are being made available through MasterCard for Deem Platinum Credit Card holders and is subject to both MasterCard and Deem's terms and conditions which are subject to change from time to time. Click Here for detailed Mastercard terms and conditions.


World Cash Up proposition:

The Deem World Cash Up program is only available on Deem World Cash Up Credit Cards.

Cash Up is earned on Retail Transactions as defined in the World Cash Up table below:

Cash Up Earn Rate is 0.50% for Sum of Cycle spends on Fuel, Transport, Utility Bills, Government Services and related MCCs.

Cash Up rates for Accelerated Spend Categories apply irrespective of whether the transaction in undertaken in the UAE or Overseas.

The list of MCC’s that are included in the Cash Up program is at the sole discretion of Deem.

Cash Up on the Accelerated Spend Categories is calculated per transaction made and hence each purchase will start earning Cash Up based on:

a. The accelerated spend category it belongs to

b. Per Transaction value

The above two factors will decide the spend tier that the purchase falls under and the applicable Cash Up rate.

The descriptions of the spends categories provided in the table are illustrative and not comprehensive. Only Retail transactions made under specific MCCs will be eligible under the Cash Up program.

Cash Up rates for accelerated categories apply irrespective if the transaction in done in the UAE or overseas.

Deem, Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if any merchant has different MCC to the one categorised by MasterCard/Visa.

All “Other Retail Purchases” done and posted up to the billing cycle and reflecting on the Credit Card statement will be summed and the applicable Cash Up rate will be applied as per the World Cash Up table.

All Cash Up earned by the Customer will accumulate as Cash upon the primary Cardholder’s account.

The offer for the complimentary access to the airport lounges, Careem discounts, Avis discounts, Cleartrip discounts, Hertz membership, travel insurance and Buy 1 Get 1 are being made available through MasterCard for Deem Platinum Credit Card holders and is subject to both MasterCard and Deem's terms and conditions which are subject to change from time to time. Click Here for detailed Mastercard terms and conditions.


Titanium Miles Up proposition:

The Titanium Miles Up program is only available on Deem Titanium Miles Up Credit Cards.

The Earn Rate for Retail Transactions are as defined in the Miles Up table below:

The list of MCC’s that are included in the Miles Up program is at the sole discretion of Deem.

Retail Transactions at department stores or at supermarkets within department stores are not eligible for accelerated Miles Up, unless stores have specifically used the Supermarket MCCs.

All retail transactions done and posted that are eligible for Miles Up including Accelerated Miles Up earned up to the billing cycle will be summed up and the Earn Rate as per the Titanium Miles Up Table will be applied.

Accelerated Miles Up for the Accelerated Spend Categories apply irrespective whether the transaction was completed in the UAE or overseas.

The descriptions of the Spends Categories provided in table are illustrative and not comprehensive. Only Retail Transactions made under specific MCCs will be eligible under the Miles Up program.

Deem, Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if any merchant has different MCC to the one categorised by MasterCard/Visa.

All Miles Up earned by the Customer will accumulate on Deem rewards portal.

The offer for the complimentary access to the airport lounges, Careem discounts, Avis discounts and Buy 1 Get 1 are being made available through MasterCard for Deem Titanium Credit Card holders and is subject to both MasterCard and Deem's terms and conditions which are subject to change from time to time. Click Here for detailed Mastercard terms and conditions.


Platinum Miles Up proposition:

The Platinum Miles Up program is only available on Deem Platinum Miles Up Credit Cards.

The Earn Rate for Retail Transactions are as defined in the Miles Up table below:

Payments towards utility bills, fuel, transport and government services are excluded from Miles Up accrual

The list of MCC’s that are included in the Miles Up program is at the sole discretion of Deem.

Accelerated Miles Up for the Accelerated Spend Categories apply irrespective whether the transaction was completed in the UAE or overseas.

Miles Up are earned for all shopping including online shopping that cover department stores, ready-to-wear apparel, sportswear, footwear, handbags, accessories, cosmetics & perfumes.

All retail transactions done and posted that are eligible for Miles Up including Accelerated Miles Up earned up to the billing cycle will be summed up and the Earn Rate as per the Platinum Miles Up Table.

The descriptions of the Spend Categories provided in table are illustrative and not comprehensive. Only Retail Transactions made under specific MCCs will be eligible under the Miles Up program.

Deem, Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if any merchant has different MCC to the one categorised by MasterCard/Visa. All Miles Up earned by the Customer will accumulate on Deem rewards portal.

The offer for the complimentary access to the airport lounges, Careem discounts, Avis discounts, Cleartrip discounts, purchase protection and Buy 1 Get 1 are being made available through MasterCard for Deem Platinum Credit Card holders and is subject to both MasterCard and Deem's terms and conditions which are subject to change from time to time. Click Here for detailed Mastercard terms and conditions.


World Miles Up proposition:

The World Miles Up program is only available on Deem World Miles Up Credit Cards.

The Earn Rate for Retail Transactions are as defined in the Miles Up table below:

 (*) Payments towards utility bills, fuel, transport and government services are excluded from Miles Up accrual

The list of MCC’s that are included in the Miles Up program is at the sole discretion of Deem.

All retail transactions done and posted that are eligible for Miles Up including Accelerated Miles Up earned up to the billing cycle will be summed up and the Earn Rate as per the World Miles Up Table.

The descriptions of the Spend Categories provided in the table are illustrative and not comprehensive. Only Retail Transactions made under specific MCCs will be eligible under the Miles Up program.

Deem, Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if any merchant has different MCC to the one categorised by MasterCard/Visa.

All Miles Up earned by the Customer will accumulate on Deem rewards portal.

The offer for the complimentary access to the airport lounges, Careem discounts, Avis discounts, Cleartrip discounts, Hertz membership, travel insurance and Buy 1 Get 1 are being made available through MasterCard for Deem Platinum Credit Card holders and is subject to both MasterCard and Deem's terms and conditions which are subject to change from time to time. Click Here for detailed Mastercard terms and conditions.

Titanium Cash Up eligibility & earning:

Participation in the Titanium Cash Up program is automatic, provided that the Titanium Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payments).

Transactions on supplementary credit cards and virtual cards will also earn Cash Up and this Cash Up will accrue to the account of the primary credit cardholder.

The Cash Up program applies to Retail Transactions only.

The amount of Accelerated Cash Up earned will reflect as “Accelerated Cash Up” on Deem rewards portal.

Cash Up rates for Accelerated Spend Categories apply irrespective of whether the transaction takes place in the UAE or overseas.

The amount of Cash Up earned on all Other Retail Transactions will reflect as “Regular Cash Up” on Deem rewards portal.

The Cash Up caps for all Retail Transactions for Titanium Cash Up Credit Card is 10,000 Cash Up points per year across all spends.

There is no minimum spend required to earn Cash Up on the Titanium Cash Up Credit Card.


Platinum Cash Up eligibility & earning:

Participation to the Platinum Cash Up program is automatic, provided that the Platinum Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payments)

Transactions on supplementary credit card and virtual card will also earn Cash Up and this Cash Up will accrue to the account of the primary Cardholder.

The Cash Up program applies to Retail Transactions only.

The amount of Accelerated Cash Up earned will reflect as “Accelerated Cash Up” on Deem rewards portal.

The amount of Cash Up earned on all Other Retail Transactions will reflect as “Regular Cash Up” on Deem rewards portal.

The Cash Up caps for all Retail Transactions for Platinum Cash Up Credit Card is 10,000 Cash Up points per year across all spends.

There is no minimum spend required to earn Cash Up on the Platinum Cash Up Credit Card.


World Cash Up eligibility & earning:

Participation to the World Cash Up program is automatic, provided that the World Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payments).

Transactions on supplementary credit card and virtual cards will also earn Cash Up and this Cash Up will accrue to the account of the primary Cardholder.

The Cash Up program applies to Retail Transactions only.

The amount of Accelerated Cash Up earned will reflect as “Accelerated Cash Up” on Deem rewards portal.

The amount of Cash Up earned on all Other Retail Transactions will reflect as “Regular Cash Up” on Deem rewards portal.

The Cash Up caps for all Retail Transactions for World Cash Up Credit Card is 20,000 Cash Up points across all spends.

There is no minimum spend required to earn Cash Up on the Wold Cash Up Credit Card.


Titanium Miles Up eligibility & earning:

Participation to the Titanium Miles Up program is automatic, provided that the Titanium Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make contractual monthly payments).

Deem will update your account balance including Miles Up collected and spent and you can view your Miles Up balance on the monthly credit card statement.

Transactions on supplementary credit cards and virtual cards will also earn Miles Up and will accrue to the account of the primary credit cardholder.

The Deem Miles Up program applies to Retail Transactions only.

The amount of Accelerated Miles Up earned will reflect as “Accelerated Miles Up” on Deem rewards portal.

The amount of Miles Up earned on all Other Retail Transactions will reflect as “Regular Miles Up” on Deem rewards portal.

There is no minimum spend required to earn Miles Up on the Titanium Miles Up Credit Card.

The maximum Miles Up that the Customer can earn per billing cycle for all retail spend as per the Titanium Miles Up table is 100,000 Miles Up.

Deem reserves the right at any time without prior notice, including but not limited to the happening of any of the following events:

a. Failure to comply with these terms and conditions.

b. Supplying false or misleading information to us or our partners.

c. Abuse of any membership privileges.

d. Death or bankruptcy of the primary Cardholder.

to add and/or change the terms and conditions of the Deem Miles Up program, including, changing the number of Miles Up earned for spending, or the number of Miles Up required to redeem Rewards, impose caps and/or fees on earning and/or redeeming Miles Up, or cancel Rewards, suspend or terminate the Miles Up program.

Miles Up have no monetary value and cannot be sold, transferred or otherwise dealt with except in accordance with these terms and conditions.

Deem will not be held liable for any loss, theft, damage or unauthorised use of Miles Up.

All exclusions and limitations of liability in these terms and conditions apply for our security and the benefit of all partners and reward providers.

Partners and reward providers do not have any authority, expressed or implied, to make any representation or warranty on our behalf.

Each Customer’s Deem Miles Up Account can be viewed monthly on the card statement based on the retail purchases until the statement date of the Deem Credit Card of the Customer. Deem Miles Up will accrue at the Earn Rate. Deem may change the rates of accrual in its sole discretion without prior notice. Any such changes will be updated on the Website. The Customer is solely responsible for checking the Website at frequent intervals to keep abreast of any changes to the Deem Miles Up program Terms and Conditions.

Bonus Miles Up and spend bonus Miles Up will be awarded to the Customer upon the occurrence of the following conditions: (i) Upon payment of the annual fees in full once it is billed on or before the due date as per the statement; and (ii) Customer achieves a minimum spend as specified in the welcome pack over a period of 60 (sixty) days following the date of the credit card account approval. The Customer shall forfeit the entire acquisition bonus Miles Up and/or spend Rewards in the event any of the conditions specified in this paragraph are not met in time. The acquisition bonus Miles Up and the spend bonus Rewards will appear in the Customer’s Miles Up account in the following month.

Bonus Miles Up will be awarded to a Customer from time to time on account of select promotions and special offers which will be communicated to the Customer in the manner determined by Deem. Bonus Miles Up will be calculated on the basis of Retail Transactions billed to the card account for the relevant promotion period and are subject to the terms and conditions of the promotion.


Platinum Miles Up eligibility & earning:

Participation to the Platinum Miles Up program is automatic, provided that the Platinum Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payment).

Deem will update your account balance including Miles Up collected and spent and you can view your Miles Up balance on the monthly credit card statement.

Transactions on supplementary credit card and virtual cards will also earn Miles Up and will accrue to the account of the primary Cardholder.

The Deem Miles Up program applies to Retail Transactions only.

The amount of Accelerated Miles Up earned will reflect as “Accelerated Miles Up” on Deem rewards portal.

The amount of Miles Up earned on all Other Retail Transactions will reflect as “Regular Miles Up” on Deem rewards portal.

There is no minimum spend required to earn Miles Up on the Platinum Miles Up Credit Card.

The maximum Miles Up that the Customer can earn per billing cycle for all retail spend as per the Platinum Miles Up table is 100,000 Miles Up.

Deem reserves the right at any time, without prior notice, including but not limited to the happening of any of the following events:

a. Failure to comply with these terms and conditions.

b. Supplying false or misleading information to us or our partners.

c. Abuse of any membership privileges.

d. Death or bankruptcy of the primary Cardholder.

to add and/or change the terms and conditions of the Deem Miles Up program including, changing the number of Miles Up earned for spending, or the number of Miles Up required to redeem Rewards, impose caps and/or fees on earning and/or redeeming Miles Up, or cancel Rewards without prior notice to the Customer.

Miles Up have no monetary value and cannot be sold, transferred or otherwise dealt with except in accordance with these terms and conditions.

Deem will not be held liable for any loss, theft, damage or unauthorised use of Miles Up.

All exclusions and limitations of liability in these terms and conditions apply for our security and the benefit of all partners and reward providers.

Partners and reward providers do not have any authority, expressed or implied, to make any representation or warranty on our behalf.

Each Customer’s Deem Miles Up Account will be credited daily and can be viewed monthly on the card statement based on the retail purchases until the statement date of the Deem Credit Card of the Customer. Deem Miles Up will accrue at the Earn Rate. Deem may change the rates of accrual in its sole discretion without prior notice. Any such changes will be updated on the Website. The Customer is solely responsible for checking the Website at frequent intervals to keep abreast of any changes to the Deem Miles Up program Terms and Conditions.

Bonus Miles Up and spend bonus Miles Up will be awarded to the Customer upon the occurrence of the following conditions: (i) Upon payment of the annual fees in full once it is billed on or before the due date as per the statement; and (ii) Customer achieves a minimum spend as specified in the welcome pack over a period of 60 (sixty) days following the date of the card account approval. The Customer shall forfeit the entire acquisition bonus Miles Up and/or spend bonus Rewards in the event any of the conditions specified in this paragraph are not met in time. The acquisition bonus Miles Up and the spend bonus Rewards will appear in the Customer’s Miles Up account in the following month.

Bonus Miles Up will be awarded to a Customer from time to time on account of select promotions and special offers which will be communicated to the Customer in the manner determined by Deem. Bonus Miles Up will be calculated on the basis of Retail Transactions billed to the Card Account for the relevant promotion period and are subject to the terms and conditions of the promotion.


World Miles Up eligibility & earning:

Participation to the World Miles Up program is automatic, provided that the World Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payments).

Deem will update your account balance including Miles Up collected and spent and you can view your Miles Up balance on the monthly credit card Statement.

Transactions on supplementary credit card will also earn Miles Up and will accrue to the account of the primary Cardholder.

The Miles Up program applies to Retail Transactions only.

The amount of Accelerated Miles Up earned will reflect as “Accelerated Miles Up” on Deem rewards portal

The amount of Miles Up earned on all Other Retail Transactions will reflect as “Regular Miles Up” on Deem rewards portal.

There is no minimum spend required to earn Miles Up on the World Miles Up Credit Card.

The maximum Miles Up that the Customer can earn per billing cycle for all retail spend as per the World Miles Up table is 200,000 Miles Up.

Deem reserves the right at any time, without prior notice, including but not limited to the happening of any of the following events:

a. Failure to comply with these terms and conditions.

b. Supplying false or misleading information to us or our partners.

c. Abuse of any membership privileges.

d. Death or bankruptcy of the primary Cardholder.

to add and/or change the terms and conditions of the Deem Miles Up program including, changing the number of Miles Up earned for spending, or the number of Miles Up required to redeem Rewards, impose caps and/or fees on earning and/or redeeming Miles Up, or cancel Rewards without prior notice to the Customer.

Miles Up have no monetary value and cannot be sold, transferred or otherwise dealt with except in accordance with these terms and conditions.

Deem will not be held liable for any loss, theft, damage or unauthorised use of Miles Up.

All exclusions and limitations of liability in these terms and conditions apply for our security and the benefit of all partners and reward providers.

Partners and reward providers do not have any authority, expressed or implied, to make any representation or warranty on our behalf.

Each Customer’s Deem Miles Up Account will be credited daily and can be viewed monthly on the card statement based on the retail purchases until the statement date of the Deem Credit Card of the Customer. Deem Miles Up will accrue at the Earn Rate. Deem may change the rates of accrual in its sole discretion without prior notice. Any such changes will be updated on the Website. The Customer is solely responsible for checking the Website at frequent intervals to keep abreast of any changes to the Deem Miles Up program Terms and Conditions.

Bonus Miles Up and spend bonus Miles Up will be awarded to the Customer upon the occurrence of the following conditions: (i) Upon payment of the annual fees in full once it is billed on or before the due date as per the statement; and (ii) Customer achieving a minimum spend as specified in the welcome pack over a period of 60 (sixty) days following the date of the card account approval. The Customer shall forfeit the entire acquisition bonus Miles Up Rewards and/or spend bonus Rewards in the event any of the conditions specified in this paragraph are not timely met. The acquisition bonus Miles Up and the spend bonus Rewards will appear in Customer’s Miles Up account in the following month.

Bonus Miles Up will be awarded to a Customer from time to time on account of select promotions and special offers which will be communicated to the Customer in the manner determined by Deem. Bonus Miles Up will be calculated on the basis of Retail Transactions billed to the card account for the relevant promotion period and are subject to the terms and conditions of the promotion.

Cash Up redemption:

Redemption of Cash Up is not automatic. Primary credit card holders may use the Deem mobile app or online portal to redeem their Cash Up.

If the Customer requests to redeem the Cash Up for a Cash Up credit on the statement, then the credit will reduce the outstanding balance on the card and add to the Customer’s available credit limit. This credit will not offset any payments due on the card.

If the Customer requests for a Cash Up credit on the statement, the credit will reflect on the Customer’s account within five (5) working days from the date of receipt of the redemption request.

If the Customer requests to redeem Cash Up via pay with points, then the Customer will be able to view the credit against the transaction(s) selected in the next monthly credit card statement.

If the Customer redeems the reward points for online gift vouchers, then the Customer will receive an email confirmation within two (2) working days, based on the email address shared for the purpose or redemption, of the voucher from the merchant.

All online gift vouchers are available on a best-effort basis through third party merchant establishments who are independent contractors and are neither agents nor employees of Deem. Deem does not accept responsibility for the quality of goods or services provided by the merchant establishments participating in the Cash Up Program. Deem neither offers, nor endorses, nor guarantees any of the goods, services, information or recommendations provided by third party merchant establishments to the Customer and makes no warranties and assumes no liability with respect to the products and services provided by third party merchant establishments. Deem shall not be held responsible in any way for the quality, suitability, fitness, and delays in the provision of the gift vouchers by the third party merchant establishments nor can Deem guarantee the exchange of any of these.

All disputes in this regard shall be taken up directly by the Customer with the participating establishment.

Gift vouchers to be utilised within the validity period only. Re-validation of vouchers will not be possible.

The use of a gift voucher is subject to the terms and conditions stated therein. A gift voucher can only be redeemed once unless otherwise specified on the gift voucher.

Redemption of gift vouchers is subject to availability.

For any change in gift vouchers, products or travel bookings the customer must reach out to the respective third party merchant and Deem shall not be liable for any such change requests.

Deem may provide reward redemption choices of vouchers, good or services issued by participating merchants (Merchants) from time to time at its sole discretion. Deem will not be liable to replace vouchers, goods or services that are lost or destroyed, neither will Deem exchange vouchers, goods or services for any reason whatsoever.

The use of a voucher shall constitute a purchase of goods or services by the person using the voucher from the Merchant supplying such goods or services, and Deem assumes no liability or responsibility whatsoever for the acts or default of the Merchant (including the failure of the Merchant to honour any Voucher) or in respect of the availability and or any defect or deficiency in the goods or services for which any Voucher is redeemed. Deem is not an agent of the Merchant. Any disputes about quality or performance should be resolved directly with the Merchant.

Deem will not be responsible for lost or stolen vouchers redeemed through the Cash Up program.

Redemption orders once given to Deem cannot be cancelled, withdrawn or changed. Redeemed Cash Up are not exchangeable for other Rewards or refundable, replaceable or transferable for cash or credit under any circumstances.

Upon redemption of the Cash Up for any of the available redemption options, the Customers available balance of Cash Up will be subtracted accordingly with the amount requested for redemption.

The Customer cannot transfer Cash Up to another Customer.


Miles Up redemption:

Primary Cardholders can request to redeem their Miles Up through Deem mobile app or online portal.

The value of Miles Up earned is 100 Deem Miles Up = 1 AED

Deem may at its sole discretion and without prior notice amend the redemption value of Miles Up.

In order to be eligible to redeem Miles Up for Rewards, there must be sufficient Miles Up in the Customer’s Rewards account to cover the entire redemption value of the elected Reward(s). If the amount of the Miles Up is not sufficient to cover the entire redemption value of the Reward(s), the Customer may make the purchase using their Deem Credit Card for the deficit amount.

The Customer must have 10,000 Miles Up to be able to redeem their Miles Up for Rewards on the Rewards portal.

Customers have the option of redeeming their Miles Up against flights or hotel bookings, buying electronics or against gift vouchers listed on the Deem rewards online portal. Goods/services cannot be exchanged for cash (in part or in full).

All online gift vouchers are available on a best-effort basis through third party merchant establishments who are independent contractors and are neither agents nor employees of Deem. Deem does not accept responsibility for the quality of goods or services provided by the merchant establishments participating in the Miles Up Program. Deem neither offers, nor endorses, nor guarantees any of the goods, services, information or recommendations provided by third party merchant establishments to the Customer and makes no warranties and assumes no liability with respect to the products and services provided by third party merchant establishments. Deem shall not be held responsible in any way for the quality, suitability, fitness, and delays in the provision of the gift vouchers by the third party merchant establishments nor can Deem guarantee the exchange of any of these. All disputes in this regard shall be taken up directly by the Customer with the participating establishment.

Goods, services or gift vouchers to be utilised within the validity period only. Re-validation of these will not be possible.

The use of goods, services or gift voucher is subject to the terms and conditions stated therein. Goods, services and gift voucher can only be redeemed once unless otherwise specified.

Redemption of goods, services or gift vouchers is subject to availability.

For any change in gift vouchers, products or travel bookings the customer must reach out to the respective third party merchant and Deem shall not be liable for any such change requests.

Provided that the card account is in good standing and that there is sufficient Miles Up in the Customer’s Rewards account, a Customer may select to redeem one or more of the Rewards, via such redemption channels available to the Customer. In the event that the Customer’s credit card account is no longer in good standing. Then Deem retains the right to suspend the Customer’s Miles Up program.

Cash Up expiry:

Currently there is no expiry date for the Cash Up.

In the event of a voluntary closure of the credit card by the primary Cardholder, the Customer must redeem all accumulated Cash Up before closure or all accumulated Cash Up will be forfeited.

In the event of card cancellation or if the card is blocked, written off, suspended for any reason whatsoever, all accumulated Cash Up will stand forfeited.


Miles Up expiry:

Currently there is no expiry date for the Miles Up.

In the event of a voluntary closure of the credit card by the primary Cardholder, the Customer must redeem all accumulated Miles Up before closure or the accumulated balance of reward points will expire.

In the event of card cancellation or if the card is blocked, written off, suspended for any other reason, all accumulated Miles Up will stand forfeited.

Cash Up General:

Cash Up will be offered only for retail purchases made on the Deem Cash Up credit cards.

Cash Up is not exchangeable, refundable, replaceable or transferable under any circumstances, nor can they be converted to Cash Up accrued.

Cash advances, any fees/charges and disputed transactions will not earn Cash Up.

The Cash Up accrued is redeemable at the discretion of Deem.

Any abuse of or fraud relating to the earning and redemption of Cash Up in the program may result in the cancellation and forfeiture of the Cash Up and may also result in card termination.

Deem reserves the right to suspend, cancel, modify or substitute the Titanium Cash Up program conditions or the method of computation of the Cash Up or the Cash Up terms and conditions at any time without prior notice to the Customer.

Deem’s decision on the computation, redemption, cancellation, forfeiture, credit or debit of Cash Up will be final, conclusive and binding on the Customer and will not be liable to be disputed or questioned.

Deem may impose fees on the program or change the conditions of the program at its sole discretion from time to time.

Spend Categories that get included in this program are at the sole discretion of Deem. Spend categories may be increased, decreased or modified as determined from time to time by Deem.

In case of a disputed transaction being resolved in the favor of the Customer and/or where a transaction is reversed, the equivalent Cash Up will also be reversed.

By participating in the Deem Cash Up program, you consent to sharing your profile information (restricted to rewards fulfillment/delivery) with any third party partner, agent, merchant establishment. 

All rewards delivery whether products/vouchers will be fulfilled by the said partner, merchant establishment at the registered communication details updated with Deem.

Deem reserves the right to wholly or partly modify the Cash Up program. Deem also reserves the right to change the Cash Up conversion rate, withdraw Cash Up awarded or to alter any of the terms and conditions herein in its absolute discretion and without prior notice to Customers.

In case this Cash Up program conflicts with any rule, regulation or order of any statutory authority, then Deem has the absolute authority and right to modify or cancel this program to give effect to the said requirements.

Subject to discretion, information supplied by the Customer on the redemption of certain products/services may be used by Deem or its third party service providers for administrative, research or marketing purposes.

The existence of a dispute, if any, with a third party shall not constitute a claim against Deem.

Any disputes arising out of this program shall be subject to the exclusive jurisdiction of the competent courts in the UAE only.

Issuance of a credit card is at the sole discretion of Deem Finance LLC (“Deem”). All features and benefits are subject to Terms and Conditions


Miles Up General:

Miles Up will be offered only for retail purchases made on the Deem Miles Up credit cards.

Miles Up accrued on the Miles Up Rewards program cannot be transferred, exchanged or bartered for any other Rewards offered by Deem independently or under any other loyalty program.

Miles Up accrued is redeemable at the discretion of Deem.

Any abuse or fraud relating to the earning and redemption of Miles Up in the program may result in the cancellation and forfeiture of the Miles Up and may also result in card termination.

Deem’s decision on the computation, redemption, cancellation, forfeiture, credit or debit of Miles Up will be final, conclusive and binding on the Customer and will not be liable to be disputed or questioned.

Deem may impose fees on the program or change the conditions of the program at its sole discretion from time to time.

Spend categories that get included in this program are at the sole discretion of Deem. Spend categories may be increased, decreased or modified as determined from time to time by Deem.

In case of a disputed transaction being resolved in the favor of the Customer and/or where a transaction is reversed, the equivalent Miles Up will also be reversed.

By participating in the Deem Miles Up program, you consent to sharing your profile information (restricted to rewards fulfillment/delivery) with any third party partner, agent, merchant establishment. 

All rewards delivery whether products/vouchers/flight/hotel bookings will be fulfilled by the said partner, merchant establishment at the registered communication details updated with Deem.

Deem reserves the right to wholly or partly modify the Miles Up program. Deem also reserves the right to change the Miles Up conversion rate, withdraw Miles Up awarded or to alter any of the terms and conditions herein in its absolute discretion and without prior notice to Customers.

In case this Miles Up program conflicts with any rule, regulation or order of any statutory authority, then Deem has the absolute authority and right to modify or cancel this program to give effect to the said requirements.

Subject to discretion, information supplied by the Customer on the redemption of certain products/services may be used by Deem or its third party service providers for administrative, research or marketing purposes.

Any Miles Up redemption requests are subject to approval and subject to availability of the requested Reward at the time of placing the redemption order, and are subject to the program terms and conditions and the terms and conditions of the Miles Up reward partners.

The existence of a dispute, if any, with a third party shall not constitute a claim against Deem.

Any disputes arising out of this program shall be subject to the exclusive jurisdiction of the competent courts in the UAE only.

Issuance of a credit card is at the sole discretion of Deem Finance LLC (“Deem”). All features and benefits are subject to Terms and Conditions

Referral Program

Click here to review Deem referral program terms and conditions.

Easy Payment Plan

We shall offer Easy Payment Plan (hereinafter referred to as ‘EPP’) to Deem Credit card holders.

EPP is a repayment plan which allows the high value purchases made on Deem credit card to be repaid in installments, over a tenure of your choice ranging from 3 to 12 months.

EPP is available to all Deem customers who hold valid Credit Cards issued by Deem in the United Arab Emirates and make point of sale or online transactions above a minimum threshold amount identified by Deem from time to time.

Eligibility of card-holder to avail the EPP depends on his good standing of credit card at the time of request, repayment history and general performance of all Deem products. At the time of request, card shall not be blocked, outstanding balance is not over the limit and cardholder is regular on payments of all Deem products, for the eligibility.

Upon receipt of a Request by the Cardholder, Deem may approve or reject the EPP request. Once approved, EPP will be processed and details of the same will reflect in the subsequent month’s credit card statement.

By applying for an EPP, cardholder accepts the Monthly Installment, the Tenure, the interest, fees and charges that will be levied by Deem as per the schedule of fee and charges.

The Request for EPP should be submitted at least 5 business days before the payment due date (as per the Credit Card statement).

Upon successful booking of the EPP, each outstanding monthly Installment amount that is at that time due shall be specified in each account statement and will be due in each month forming part of the minimum amount payable.

In summary, Cardholders availing of the EPP will be charged as per below, on the total outstanding(s) on the Credit Card:

a. A non-refundable interest,

b. A processing fee for converting cardholder’s purchase transaction into EPP, and /or

c. Prepayment / Cancellation fee

d. In each case at the rate specified by Deem on its website

Interest will be payable in respect of each Installment under the relevant EPP and shall be debited from the Card Account at the times determined by Deem and notified to the Cardholder.

The amount of the EPP transaction is included within the credit limit of the credit card and not in addition to the credit limit. As each payment is made towards the installments each month, the available credit limit will be restored.

If the Cardholder is two installments overdue under the EPP, Deem shall cancel the EPP and convert the EPP balance amount into a regular revolving interest bearing transaction. Upon cancellation of the EPP, the EPP balance amount would be billed at retail interest rate.

Successful Direct Debit Authorization (DDA) towards payment of Deem Credit card is a mandatory requirement to be met by the card holder, in order to avail EPP facility on Deem Credit cards.

Deem may, in its sole and absolute discretion and without notice, withdraw or revise this Terms and conditions governing this Easy Payment Plan.

Cancellation / Early-closure of EPP:

a. EPP will be cancelled, on customer request, for the transactions which are refunded or voided.

b. Card-holder may request for the cancellation of an EPP. Deem shall cancel the plan in 30 days from the date of receipt of the card-holder’s cancellation request, and charge the balance amount due to the credit card account which forms part of the current outstanding balance on the credit card with effect from the date of cancellation.

c. Card-holder may choose to prepay the total balance on the “Easy payment plan” in one payment. Deem may charge a cancellation fee from time-to-time at its sole discretion towards the early closure of the plans.

d. A cancellation fee may be charged by Deem which may vary time-to-time at its sole discretion towards the cancellation of the ongoing EPP.

Revolving Balance Transfer

‘Revolving Balance Transfer’ facility is available to eligible Deem customers who hold valid Credit Cards issued by Deem Finance LLC in the United Arab Emirates.

Upon receipt of a Request by the Customer, Deem holds the authority to either approve or reject the requested balance transfer. If approved, customer will be informed with the details of the ‘Revolving Balance Transfer’.

Customer is responsible to continue to make timely payments to all the non-Deem Credit cards while the application for Balance Transfer (BT) at Deem is still in process. Deem shall not be liable for any late payment fee, interest, fee, liabilities or obligations in respect of the customer’s non-Deem credit cards due to lack of timely payments from customer’s end, while the BT request is under process.

The approved BT amount may vary from what the customer has applied for.

Prevailing fee and charges for ‘Revolving Balance Transfer’ will apply.

The total amount of ‘Revolving Balance Transfer’ is included within the credit limit of the credit card and not in addition to the credit limit.

Customer shall also provide with the details of credit card accounts for the disbursement of ‘Revolving Balance Transfer’ amount. The disbursement is done via UAE FTS.

Successful Direct Debit Authorization (DDA) towards payment of Deem Credit card is a mandatory requirement to be met by the Customer, in order to avail Balance Transfer facility on Deem Credit cards.

Successful activation of the Deem credit card with-in 30 days of credit card issuance is a mandatory requirement to be met by the Customer, in order to avail Balance Transfer facility on Deem Credit cards.

Deem may specify a minimum and maximum outstanding balance to be eligible for transfer to the Card Account.

Deem may, in its sole and absolute discretion and without notice, withdraw or revise the terms and conditions pertaining to ‘Revolving Balance Transfer’.

Zomato Gold Membership

Complimentary Zomato Gold 1-year membership offer will be discontinued on all Deem Platinum and World Credit Cards starting May 25, 2020. All customers applying for a Credit Card before or on May 24, 2020 are eligible to receive complimentary Zomato Gold 1-year membership (or equivalent offer if they choose to), if the Credit Card booked and activated.

Enrollment, Redemption and Expiry

Complimentary Zomato Gold Membership is available only for eligible Deem World and Deem Platinum credit cards booked from November 2019 for the promotion period.

The complimentary Zomato Gold Membership is valid for twelve (12) months from the date of activation.

Eligible Deem World and Platinum credit card holders will receive a promo code on their registered mobile number and email address upon activation and PIN generation.

The Deem World or Platinum credit card needs to be registered on Zomato as the default card to be eligible for the Zomato gold membership.

The Deem World or Platinum credit card needs to be used as the default payment method upon redeeming Zomato Gold voucher.

The Zomato Gold promo code needs to be activated using the Deem World or Platinum credit card within three (3) months of issuance of the Deem credit card

The free Zomato Gold annual membership may only be availed through promo codes provided to the World and Platinum credit card holder on their registered mobile number and email address. For the avoidance of doubt, Deem shall not be liable for any amount charged by Zomato to World and Platinum credit card holders on account of erroneous or incorrect promo codes.

General

The offers from Zomato in the form of discounts, benefits are provided by Zomato and not Deem. Deem assumes no responsibility with respect to the offers, discounts, promotions, services provided by Zomato.

Zomato is an independent contractor and Deem will have no liability to the card member for any claims which the card member may have against Zomato or Zomato partner restaurants for offers, discounts, promotions or services rendered by it to the card member.

Deem is not liable in case of any dissatisfaction with regard to delivery, service or quality of the Zomato Gold membership program.

Deem will not be liable for any errors, omissions, delays, or disruptions in the operation of Zomato Gold or Zomato Gold partner restaurants.

All queries related to Zomato services, redemption, discount disputes or partner restaurants are to be raised within two (2) working days to Zomato through the in app chat service.

Deem World and Platinum Credit card member must provide complete details to Zomato i.e. Merchant name and location, date of purchase, discount denied, discount voucher details and purchase information.

Zomato Gold membership and discounts provided are subject to the Terms and Conditions of Zomato which are available on www.zomato.com/conditions.

Deem reserves the right to amend its Terms and Conditions or withdraw this offer at any time without any prior notice.

By availing the Zomato Gold membership, the Deem World and Platinum Credit Card Member accepts and agrees to be bound by these Terms and Conditions.

Zomato may amend the Zomato Gold partner restaurants or discount offers at the partner restaurants at any time.

Partner restaurants may exclude products or services from being eligible for the discount offers without prior consent or notice to the customer. At certain partner restaurants, offers may be subject to availability and may be altered or withdrawn without notice.

Deem does not accept any liability or responsibility for the quality or suitability of products offered by Zomato Gold or its partner restaurants.

All conditions and warranties whether express or implied and whether arising under statute or otherwise as to the condition, suitability, quality, fitness or safety of any goods or services supplied by Zomato Gold and any of its partner restaurants are expressly excluded.

Deem’s interpretation of these Terms and Conditions is final and binding.

Centrepoint

Cardholders who make any purchases through Centrepointstores.com, BabyshopStores.com, SplashFashions.com, ShoemartStores.com and LifestyleShops.com are entitled to a 10% discount (maximum discount up to AED 100) on products purchased with a Mastercard debit or credit cards.

Offer is also valid on brand websites or apps of Splash, Babyshop, Shoemart and Lifestyle if present in the region.

Only valid on online purchases at Centrepointstores.com, BabyshopStores.com, SplashFashions.com, ShoemartStores.com and LifestyleShops.com in the UAE.

Customers will receive an additional 10% discount with a maximum discount value of AED 100 on Centrepointstores.com, BabyshopStores.com, SplashFashions.com, ShoemartStores.com and LifestyleShops.com and on the Centrepoint, Babyshop, Splash and Shoemart apps. This offer is not applicable on transactions made at Centrepoint, Babyshop, Splash or Shoemart retail outlets/stores.

The maximum discount a customer will receive is AED 100.

The offer duration is 18th November 2020 to 5th December, 2020.

Valtrans Valet Parking Services

Deem World Credit Card holders are entitled to avail 6 complimentary standard valet parking services each month by presenting their Deem credit card in the below locations.

Note: Effective 1st October 2020, valet parking service has been discontinued at Mall of the Emirates, City Centre Mirdif, City Centre Deira and City Centre Ajman.

Deem Platinum Credit Card holders are entitled to avail 4 complimentary standard valet parking services each month by presenting their Deem credit card in the below locations. 

Utilization of standard valet parking service for Platinum and World cardholder is subject to a minimum monthly cumulative Spend of AED 3,000 and AED 6,000 respectively, in the previous billing cycle.

Any Additional valet parking usage (more than 4 and 6 parking services per month, for Platinum and World cardholders respectively) will be a paid service based on Valtrans Standard Valet parking service fee table below.

This will also apply in the event that the customer does not meet the minimum spend criteria.