Terms and conditions

Click here for Deem general terms and conditions.

Scroll down for product specific terms and conditions and Deem privacy policy.

Cash Up Program: Definitions

“Accelerated Cash Up” means bonus Cash Up earned on the Titanium, Platinum and World Credit Card based on pre-defined Accelerated Spend Categories.

“Accelerated Spend Categories” means a group of Merchant Code Categories (MCC), single or multiple, that are eligible for Accelerated Cash Up, as set out in the Cash Up table. The lists of Spend Categories eligible for Accelerated Cash Up shall be determined by Deem at its sole discretion.

“Customer” means a Deem customer holding a valid and activated Deem Credit Card.

“Cardholder” includes a Deem primary Credit Card customer and a supplementary Credit Card customer.

“Cash Up Program” refers to the loyalty program applicable to Deem Titanium Cash Up Credit Cards, Deem Platinum Cash Up Credit Cards and Deem World Cash Up Credit Cards under which Customer earns Cash Up based on their spend.

“Cash Up” means Cash Up points earned on the Credit Card. All Cash Up earned is maintained in the form of Cash Up. The conversion of Cash Up to AED is: 1 Cash Up point = 1 AED

“Cash Up Earn Rate” means the rate at which Cash Up will accrue to the Customer for every retail transaction as detailed in the Cash Up Table. Deem reserves the right to change the applicable Cash Up Earn Rate at its own discretion.

“Cash Up Table” means a table that details the applicable spend tiers and the Cash Up rate specifically designed for a Titanium Credit Card, Platinum Credit Card and a World Credit Card.

“MCC” means a merchant category code defined by Mastercard to classify transactions. The categorization of an MCC is determined by Mastercard at its sole discretion in accordance with its respective policies and Deem has no involvement in the same.

“Retail Transaction” means a purchase made using the Deem Credit Card by the Customer that excludes cash advances, quasi cash transactions, any refunds, any bank charge reversals, balance transfer transactions, Credit Card payments or any other transaction as determined by Deem from time to time.

“Spend Categories” means a group of MCCs, single or multiple. The list of Spend categories shall be determined by Deem at its sole discretion.

“Sum of Cycle” means the total sum of all purchases done and posted on the Credit Card during a particular Credit Card statement period.


Miles Up Program: Definitions

“Accelerated Miles Up” means the bonus Miles Up earned by the Customer on certain Accelerated Spend Categories.

“Accelerated Spend Categories“ means a group of MCCs, single or multiple, that are eligible for Accelerated Miles Up as set out in the Miles Up table. The list of Spend Categories eligible for Accelerated Miles Up is determined by Deem at its sole discretion.

“Deem Miles Up Program” refers to the loyalty program applicable to Deem Platinum Miles Up Credit Cards and Deem World Miles Up Credit Cards under which Customer earns Miles Up based on his spend.

“Miles Up Earn Rate” means the rate at which Miles will accrue to the Customer for every retail transaction as detailed in the Miles table. Deem reserves the right to change the earn rate applicable at its own discretion.

“MCC” means a merchant category code defined by MasterCard to classify transactions. The categorization of an MCC is determined by MasterCard at its sole discretion in accordance with its respective policies and Deem has no involvement in the same.

“Miles Up” is the reward currency in terms of travel miles for Deem Miles Up Program.

“Retail Transaction” mean a purchase made on the Deem Credit Card by the card member that excludes cash advances, quasi cash transactions, any refunds, any bank charge reversals, Balance Transfer transactions, utility bills, Credit Card payments or any other transaction as determined by the bank from time to time.

“Rewards Partners” means the independent third party designated on Deem’s reward portal to provide Deem Credit Card Customers with Rewards.

“Rewards” means specified goods and/or services provided by Deem or any Rewards Partner in exchange for Miles Up in accordance with the Miles Up terms and conditions.

“Spend Categories” means a group of MCC, single or multiple. The list of Spend Categories is determined by Deem at its the sole discretion. Spend Categories may be increased, decreased or modified as determined from time to time by Deem.

“Sum of Cycle” means the total sum of all purchases made and posted on the Credit Card during a particular Credit Card statement period.


Titanium Cash Up proposition

With effect from 1st Jan’2022, the below Cash Up earn structure will apply to all existing and new Titanium Cash Up Credit Cards.

·      With effect from 1st Jan’2022, Titanium Cash Up Cardholder can earn a maximum of 500 Accelerated Cash Up points in a statement cycle.

·      With effect from 1st Jan’2022, a minimum cumulative spend of AED 1,000 in a statement cycle is required to earn Accelerated Cash Up. In case, the cumulative spends in a statement cycle is less than AED 1,000 then the Customer will earn Cash Up as per the applicable Cash Up Earn Rate for ‘All other Retail Purchases’.

·      Accelerated Spend Categories for Titanium Cash Up are defined as spends made in Supermarkets, Fuel, Utilities and Government spend categories.

·      The list of MCCs included in the program are at the sole discretion of Deem.

·      Retail Transactions at supermarkets within department stores are not eligible for accelerated Cash Up, unless stores have specifically used the supermarket merchant category codes. Cash Up on the Accelerated Spend Categories is calculated per transaction made and hence each purchase will start earning Cash Up based on:

a. The Accelerated Spend Category it belongs to

b. Per Transaction value

The above two factors will decide the spend tier that the purchase falls under and the applicable Cash Up rate.

·      The descriptions of the Spends Categories provided in the table are illustrative and not comprehensive. Only Retail Transactions made under specific MCCs will be eligible under the Cash Up program.

·      Cash Up rates for Accelerated Spend Categories apply irrespective of whether the transaction was undertaken in the UAE or overseas.

·      Neither Deem nor Mastercard shall be responsible for any Retail Transactions that do not get captured under the appropriate MCC.

·      All “Other Retail Purchases” made and posted to the billing cycle and reflecting on the Customer`s credit card statement will be summed and the applicable Cash Up rate will be applied as per the Titanium Cash Up table.

·      All Cash Up earned by the Customer will accumulate as Cash Up on the primary Cardholder’s account.

Below table validity ended on 31 December 2021:

Platinum Cash Up proposition

With effect from 1st Jan’2022, the below Cash Up earn structure will apply to all existing and new Platinum Cash Up Credit Cards.

·     All Spends made in Fuel, Transport, Utility Bills, Government Services merchant categories at 0.50%.

·     With effect from 1st Jan’2022, Platinum Cash Up Cardholder can earn a maximum of 500 Accelerated Cash Up points in a statement cycle.

·      With effect from 1st Jan’2022, a minimum cumulative spend of AED 1,000 in a statement cycle is required to earn Accelerated Cash Up. In case, the cumulative spends in a statement cycle is less than AED 1,000 then the customer will earn Cash Up as per the applicable Cash Up Earn Rate for ‘All other Retail Purchases’.

·      Department Stores includes merchants classified by Mastercard as Discount Store, Department Stores, Variety Stores, Men's & Boys' Clothing and Accessory Stores, Women's Ready-to-Wear Stores, Children's and Infants' Wear Stores, Family Clothing Stores, Sports and Riding Apparel Stores, Shoe Stores, Men's and Women's Clothing Stores, Miscellaneous Apparel and Accessory Stores, Sporting Goods Stores and Miscellaneous & Specialty Retail Stores.

·      Entertainment includes merchants classified by Mastercard as Boat Rentals and Leasing, Sporting and Recreational Camps, Theatrical Producers [except Motion Pictures] and Ticket Agencies, Billiards & Pool Establishments, Bowling Alleys, Tourist Attractions and Exhibits, Public Golf Courses, Video Amusement Game Supply, Video Game Arcades and Establishments, Amusement Parks, Circuses, Carnivals, and Fortune Tellers, Aquarium, Seaquarium, Dolphinariums and Recreation Services.

·      Accelerated Spend Categories for Platinum Cash Up are defined as spends done in Merchant category groups of Department Stores, Entertainment (as mentioned above) and Merchant category of Online Shopping. The list of MCCs that are included in the Cash Up program is determined by Deem at its sole discretion.

·      The descriptions of the Spend Categories provided in the table are illustrative and not comprehensive. Only Retail transactions made under specific MCCs will be eligible under the Cash Up program.

·      Cash Up rates for Accelerated Spend Categories apply irrespective of whether the transaction is made in the UAE or Overseas.

·      Neither Deem nor Mastercard shall be responsible if a Retail Transaction does not get captured under the appropriate MCC .

·      All “Other Retail Purchases” made and posted to the billing cycle and reflecting on the Customer`s credit card statement will be summed and the applicable Cash Up rate will be applied as per the Platinum Cash Up table.

·      All Cash Up earned by the Customer will accumulate as Cash Up on the primary Cardholder’s account.

Below table validity ended on 31 December 2021:


World Cash Up proposition

With effect from 1st Jan’2022, the below Cash Up earn structure will apply to all existing and new World Cash Up Credit Cards.

·      All Spends undertaken in Fuel, Transport, Utility Bills, Government Services merchant categories at 0.50%.

·      With effect from 1st Jan’2022, World Cash Up Cardholder can earn a maximum of 750 Accelerated Cash Up points in a statement cycle.

·      With effect from 1st Jan’2022, a minimum cumulative spend of AED 3,000 in a statement cycle is required to earn Accelerated Cash Up. In case, the cumulative spends in a statement cycle is less than AED 3,000 then the customer will earn Cash Up as per the applicable Cash Up Earn Rate for ‘All other Retail Purchases’.

·      Entertainment includes merchants classified by Mastercard as Boat Rentals and Leasing, Sporting and Recreational Camps, Theatrical Producers [except Motion Pictures] and Ticket Agencies, Billiards & Pool Establishments, Bowling Alleys, Tourist Attractions and Exhibits, Public Golf Courses, Video Amusement Game Supply, Video Game Arcades and Establishments, Amusement Parks, Circuses, Carnivals, and Fortune Tellers, Aquarium, Seaquarium, Dolphinariums and Recreation Services.

·      Accelerated Spend Categories for World Cash Up are defined as spends done in Merchant category groups of Airlines, Hotels and Entertainment (as mentioned above).

·      Cash Up rates for Accelerated Spend Categories apply irrespective of whether the transaction in undertaken in the UAE or Overseas.

·      The list of MCC’s that are included in the Cash Up program is at the sole discretion of Deem.

·      Cash Up on the Accelerated Spend Categories is calculated per transaction made and hence each purchase will start earning Cash Up based on:

a. The Accelerated Spend category it belongs to

b. Per Transaction value

The above two factors will decide the spend tier that the purchase falls under and the applicable Cash Up rate.

The descriptions of the spends categories provided in the table are illustrative and not comprehensive. Only Retail transactions made under specific MCCs will be eligible under the Cash Up program.

·      Neither Deem nor Mastercard shall be responsible if a Retail Transaction does not get captured under the appropriate MCC.

·      All “Other Retail Purchases” done and posted up to the billing cycle and reflecting on the Credit Card statement will be summed and the applicable Cash Up rate will be applied as per the World Cash Up table.

·      All Cash Up earned by the Customer will accumulate as Cash upon the primary Cardholder’s account.

Below table validity ended on 31 December 2021: