Terms and conditions

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Cash Up definitions:

“Accelerated Cash Up” means Cash Up earned on the Titanium, Platinum and World Credit Card based on pre-defined accelerated spend categories.

“Accelerated Spend Categories” means merchant category codes that provide Accelerated Cash Up as set out in the Cash Up table. The lists of spend categories eligible for Accelerated Cash Up is at the sole discretion of Deem.

“Customer” means a Deem customer holding a valid and activated Deem credit card.

“Cardholder” includes a Deem primary credit card customer and a supplementary credit card customer.

“Cash Up Program” refers to the loyalty program applicable to Deem Titanium Cash Up Credit Cards, Deem Platinum Cash Up Credit Cards and Deem World Cash Up Credit Cards under which Customer earns Cash Up based on his spend.

“Cash Up” means Cash Up currency earned on the Credit Card. All Cash Up earned is maintained in the form of Cash Up. The conversion of Cash Up to AED is: 1 Cash Up = 1 AED

“Cash Up Table” means a table that details the applicable spend tiers and the Cash Up rate specifically designed for a Titanium Credit Card, Platinum Credit Card and a World Credit Card.

“MCC” means a merchant category code defined by Mastercard/Visa to classify transactions. The categorisation of an MCC is done at the sole discretion of Mastercard/Visa in accordance with their respective policies and Deem has no responsibility or say in the same.

“Retail Transactions” means purchases made on the Deem Credit Card by the Customer that excludes cash advances, quasi cash transactions, any refunds, any bank charge reversals, balance transfer transactions, credit card payments or any other transaction as determined by Deem from time to time.

“Spend Categories” means a group of MCCs, single or multiple. The list of Spend categories is at the sole discretion of Deem.

“Sum of Cycle” means the total sum of all purchases done and posted on the credit card during a particular credit card statement period.


Miles Up definitions:

“Accelerated Miles Up” means the Miles Up earned by the Customer on certain Accelerated Spend Categories.

“Accelerated Spend Categories“ means the merchant category codes that get accelerated miles that are also detailed in the Miles Up table. The list of Spend Categories eligible for accelerated Miles Up is at the sole discretion of Deem. They may be increased, decreased or modified as determined from time to time by Deem.

“Deem Miles Up Program” refers to the loyalty program applicable to Deem Titanium Miles Up Credit Cards, Deem Platinum Miles Up Credit Cards and Deem World Miles Up Credit Cards under which Customer earns Miles Up based on his spend.

“Earn Rate” means the rate at which Miles will accrue to the Customer for every retail transaction as detailed in the Miles table. Deem reserves the right to change the earn rate applicable at its own discretion.

“MCC” means a merchant category code defined by MasterCard/Visa to classify transactions. The categorisation of an MCC is done at the sole discretion of MasterCard/Visa in accordance with their respective policies and Deem has no responsibility or say in the same.

“Retail Transactions” means purchases made on the Deem Credit Card by the card member that excludes cash advances, quasi cash transactions, any refunds, any bank charge reversals, Balance Transfer transactions, utility bills, credit card payments or any other transaction as determined by the bank from time to time.

“Rewards Partners” means the independent third party designated on Deem’s reward portal to provide Deem credit card Customers with Rewards.

“Rewards” means specified goods and/or services provided by Deem or any Rewards Partner in exchange for Miles Up in accordance with the Miles Up terms and conditions.

“Spend categories” means a group of MCC, single or multiple. The list of Spend Categories is at the sole discretion of Deem and final and binding to the program. They may be increased, decreased or modified as determined from time to time by Deem.

“Sum of Cycle” means the total sum of all purchases done and posted on the credit card during a particular credit card statement period

“ Miles Up” is the reward currency in terms of travel miles for Deem Miles Up Program.

Titanium Cash Up proposition:

The Titanium Cash Up campaign offer is available on Deem Titanium Credit Cards for the campaign period

Cash Up is earned on Retail Transactions as defined in the campaign Titanium Cash Up table below

Table#1

The list of Merchant Category Codes MCCs that are included in the program are at the sole discretion of Deem.

Cash Up on the Accelerated Spend Categories is calculated per transaction made and hence each purchase will start earning Cash Up based on:

a.The Accelerated Spend Category it belongs to

b.Per Transaction value

The above two factors will decide the spend tier that the purchase falls under and the applicable Cash Up rate.

Cash Up rates for Accelerated Spend Categories apply irrespective of whether the transaction in undertaken in the UAE or Overseas.

Participation in the Titanium Cash Up campaign is automatic, provided that the Titanium Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payments).

Transactions on supplementary credit cards will also earn Cash Up and this Cash Up will accrue to the account of the primary credit cardholder.

The maximum Cash Up that the Customer can earn on the Titanium Cash Up Credit Card for Movies is 60 Cash Up points per billing cycle for the period of the campaign

Deem,and Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if any merchant has different MCC to the one categorised by MasterCard/Visa.

All other redemption and generic terms and conditions to Cash Up points continue to apply.

The Cash Up rewards earning will roll back to the original earning grid after the campaign period.

The Titanium Cash Up campaign is valid for spends made in 3 billing cycles between 1st March 2020 and 29th June 2020

Table #2

*These cycles are eligible for 3% accelerated cashback on Online shopping on Deem Titanium Cash Up Credit Cards.

** These cycles are eligible for 6% accelerated cashback on Online shopping on Deem Titanium Cash Up Credit Cards.

All transactions made and posted in the billing cycle will earn the campaign rewards.

After the campaign period (as mentioned in table #2), you can earn Cash Up on Deem Titanium Cash Up card on all retail transactions based on the below spend categories.

Titanium Cash Up Table- After Campaign period

Table#3

The list of MCCs that are included in the program are at the sole discretion of Deem.

Retail Transactions at department stores or at supermarkets within department stores are not eligible for accelerated Cash Up, unless stores have specifically used the supermarket merchant category codes.

Cash Up on the Accelerated Spend Categories is calculated per transaction made and hence each purchase will start earning Cash Up based on:

a. The Accelerated Spend Category it belongs to

b. Per Transaction value

The above two factors will decide the spend tier that the purchase falls under and the applicable Cash Up rate.

The descriptions of the Spends Categories provided in the table are illustrative and not comprehensive. Only Retail Transactions made under specific MCCs will be eligible under the Cash Up program.

Cash Up rates for Accelerated Spend Categories apply irrespective if the transaction in done in the UAE or overseas.

Deem, Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if a merchant has a different MCC to the one categorised by MasterCard/Visa.

All “Other Retail Purchases” done and posted up to the billing cycle and reflecting on the credit card statement will be summed and the applicable Cash Up rate will be applied as per the Titanium Cash Up table.

All Cash Up earned by the Customer will accumulate as Cash Up on the primary Cardholder’s account.

The offer for the complimentary access to the airport lounges, Careem discounts, Avis discounts and Buy 1 Get 1 are being made available through MasterCard for Deem Titanium Credit Card holders and is subject to both MasterCard and Deem's terms and conditions which are subject to change from time to time. Click Here for detailed Mastercard terms and conditions.

Platinum Cash Up proposition

The Platinum Cash Up campaign offer is available on Deem Platinum Credit Cards for the campaign period

Cash Up is earned on Retail Transactions as defined in the campaign Platinum Cash Up table below

Table#4


Cash Up Earn Rate is 0.50% for the Sum of Cycle spends on Fuel, Transport, Utility Bills, Government Services and related Merchant Category Codes MCCs.

The list of MCCs that are included in the program are at the sole discretion of Deem.

Cash Up on the Accelerated Spend Categories is calculated per billing cycle and hence each purchase will start earning Cash Up based on the Accelerated Spend Category it belongs to the above two factors will decide the spend tier that the purchase falls under and the applicable Cash Up rate.

Cash Up rates for Accelerated Spend Categories apply irrespective of whether the transaction in undertaken in the UAE or Overseas participation in the Platinum Cash Up campaign is automatic, provided that the Platinum Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payments).

Participation in the Platinum Cash Up Ramadan campaign is automatic, provided that the Platinum Credit Card account is active and in good standing (including but not limited to the fact that the customer has failed to make his contractual monthly payments).

Transactions on supplementary credit cards will also earn Cash Up and this Cash Up will accrue to the account of the primary credit cardholder.

The maximum Cash Up that the Customer can earn on the Platinum Cash Up Credit Card for Movies is 100 Cash Up points per billing cycle for the period of the campaign.

The descriptions of the Spend Categories provided in the table are illustrative and not comprehensive. Only Retail transactions made under specific MCCs will be eligible under the Cash Up program.

Deem ,and Mastercard is/are not responsible if a Retail Transaction does not get captured under the appropriate MCC or if any merchant has different MCC to the one categorised by MasterCard/Visa. All other redemption and generic terms and conditions to Cash Up points continue apply.

All other redemption and generic terms and conditions to Cash Up points continue apply.

The Cash Up rewards earning will roll back to the original earning grid after the campaign period.

The Platinum Cash Up campaign is valid for spends made in 3 billing cycles between 1st March 2020 and 29th June 2020.

Table#5

* These cycles are eligible for 5% accelerated cashback on Dining spends on Deem Platinum Cash Up Credit Cards.

**These cycles are eligible for 10% accelerated cashback on Dining spends on Deem Platinum Cash Up Credit Cards.

All transactions made and posted in the billing cycle will earn the campaign rewards.

After the campaign period (as mentioned in table#5), you can earn Cash Up Deem Platinum Cash Up card on all retail transactions based on the below spend categories

Platinum Cash Up Table- After Campaign

Table#6