Platinum Cash Up. A stylish way to live it up.

o  Free for life

o  Earn up to 10% Cash Up at department stores

o  Earn up to 5% Cash Up on online shopping and entertainment

o  Redeem Cash Up for cashback, pay with points and more


Up to 10% Cash Up at department stores

Keeping up with trends is more rewarding when you spend using this card at your favourite stores. That's because it gives you the advantage of earning up to 10% Cash Up. Earn 1% for up to AED 499 monthly spend, 2% on monthly spend from AED 500 to AED 999, 5% on monthly spend from AED 1,000 to AED 1,999 and 10% on monthly spend of AED 2,000 and above.

Up to 5% Cash Up on online shopping

Scroll, click, buy and earn. Get 5% Cash Up when you shop online for fashion apparel, accessories, sportswear, footwear, handbags, makeup and more. Earn 1% for up to AED 499 monthly spend, 2% on monthly spend from AED 500 to AED 999, 5% on monthly spend of AED 1,000 and above.

Up to 5% Cash Up on entertainment

Meaning to say yes to new experiences around town? This card will reward you for doing just that. Earn up to 5% Cash Up when you spend on tourist attractions, kids entertainment zones, operas, plays, concerts and more. Earn 1% for up to AED 499 monthly spend, 2% on monthly spend from AED 500 to AED 999, 5% on monthly spend of AED 1,000 and above.

Other benefits
Free for life

Smile more when you spend with your Deem Platinum card. That's because it is free for life and you save AED 300 on annual membership fee. Click here to know more.

1% cash back on other domestic spends

Swipe with a smile knowing that every purchase gives you back. Use your card anywhere in the UAE and earn 1% Cash Up on other domestic spends. Simply spend a minimum of AED 3,000 in a statement cycle.

3% cash back on other international spends

Spend internationally with your card and earn 3% accelerated Cash Up points on other international spends. Simply spend a minimum of AED 3,000 in a statement cycle.

Complimentary valet parking service

With Valtrans, you can be sure that your arrival at malls and hotspots will be smooth. Enjoy 4 complimentary valet parking services every month.

Supplementary Credit Cards

Extend the suite of Deem benefits and privileges to your loved ones with Deem Supplementary Cards. Avail multiple supplementary cards at no cost. To apply just call our customer care. Click here to know more. Click here for terms.

10% off your car rental

Find the best rental prices on luxury, economy and family rental cars with FREE amendments in many locations worldwide. Click here to know more.

Learn the big stuff with Lingokids

2 months-free trial for new users and 30% off monthly subscriptions for new and existing user on Lingokids. Offer valid till 31 December 2023. Click here to know more.

Up to 10% back on hotel bookings

Big savings on hotels in 120000 destinations worldwide. Browse hotel reviews and find the best guaranteed price on hotels for all budgets at booking.com. Click here to know more.

Learn new skills on Udemy

Up to 30% off on top trending courses and up to 50% off on course of the month on Udemy. Click here to know more.

Up to 30% discount with Cleartrip

Enjoy savings when you explore breathtaking destinations around the world. Get discounts on roundtrips, international airfare and hotel reservations with Cleartrip. Click here to know more.

Access to 25+ airport lounges

It's the perfect start to your journey. Step into 25+ lounges in the Middle East and the Levant and relax before your flight with special access. Click here to know more.

Up to 20% on Avis car rentals worldwide

When you're looking for a car rental anywhere in the world, you can turn to Avis and enjoy a 20% discount across Europe, the Middle East, Africa, Asia, the United States, and Canada. It's one of the most established car rental brands in the world. Click here to know more.

Priceless Specials Buy 1 Get 1 offer

Discover Priceless Specials and enjoy exciting offers on dining, fitness, beauty, hotels and attractions when you use your eligible MasterCard. Click here to know more.

10% off on Farfetch

Fartech delivers a unique shopping experience. Discover the latest in your favorite top fashion brands and emerging designers. Enjoy 10% off on selected luxury fashion with Farfetch. Click here to know more.

Visa appointments through Fulfill Solutions

Applying for travel visa made simple and quick for global traveler (Exclusive offer for Mastercard holders for only US$ 15). Click here to know more.

Free 2-year premium MyUS membership

If you love online shopping, this is a great service for you. It lets you shop from 1000,000+ U.S. retailers and delivers the items to your doorstep at affordable shipping rates. Click here to know more.

Deem Double Secure

Deem Double Secure Protects your credit card outstanding in the unfortunate event of death or critical illness and extends an equal amount to you or your nominee. It also covers up to 10% of you credit card outstanding for nine months in the event of involuntary job loss .Kindly contact 600-525550 or click here to know more.

Purchase Protection

Your purchases are protected in case of theft or accidental damage up to 180 days from date of purchase with Purchase Protection. Click here to know more.

Our Terms and Conditions don't need a magnifying glass.
Am I eligible for the Platinum Cash Up card?

Got a monthly salary of AED 10,000 or more in your bank account? If yes, then you just have to check a few more boxes.

Do I need a minimum spend to earn Cash Up?

You will start earning Cash Up on all your spend once you have spent AED 1,500 on your card for the month.

What can I use my Cash Up for?

You can use it for cashback on your statement, to pay for purchases and buy online gift vouchers. Right after you earn 100 Cash Up, you can redeem it on any reward of your choice through the Deem mobile app or the Deem Online portal.

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