UAE's First Financial Wellness Index
This initiative aims to provide a comprehensive assessment of financial well-being by evaluating five key wellness pillars through a study of 1,000 adults across the UAE. The primary objective is to gain insights into the financial health of individuals in the region, with the goal of fostering positive financial behavior and increasing awareness.
Pulse Waves
Deem Pulse Wave 1 Score
A score of 53 reflects that consumers in the UAE are generally managing their finances, but face challenges.
5 Pillars & 15 Indicators
Financial Stability
Spending Habits
Financial Confidence
Financial Stress
Financial Literacy
